Alibaba Passes Google for Online Ads Share in China

After Chinese search rival, Baidu, it looks Google may have given up ground to another Chinese internet giant: Alibaba Group. The Wall Street Journal is reporting that part-Yahoo-owned online marketplace Alibaba now occupies the number two position in the country in terms of advertising revenue share:In a breakdown of Chinese online advertising market share, Beijing […]

After Chinese search rival, Baidu, it looks Google may have given up ground to another Chinese internet giant: Alibaba Group. The Wall Street Journal is reporting that part-Yahoo-owned online marketplace Alibaba now occupies the number two position in the country in terms of advertising revenue share:

In a breakdown of Chinese online advertising market share, Beijing research firm Analysys International says Alibaba has overtaken Google for second place behind Baidu thanks in large part to its online shopping unit Taobao . . . Alibaba now owns a 9.3% market share and the number two spot in China's online ad market . . . Google's share fell 2%age points from the second quarter, when it held the number-two spot, to 8.9% in the third quarter.

Google also narrowly missed falling another rank. Internet portal operator Sina, in fourth place, had an 8.89% share that put it 0.01%age points behind Google, according to Analysys.

Analysys data also show Baidu's share of revenue in China's online search market rose to 73% in the Q3, up three percentage points from the previous quarter, while Google's share fell 2.6%age points to 21.6%.

[Source]