AdWords 'Automated Rules' Provide You 24-hour Of Your Account Management

Automated Rules, is a new AdWords feature available to US advertisers that lets you get the benefit of 24-hour account management while leaving you free to focus on other important things."With automated rules, you're able to create rules to automate bid, budget, and status changes on a specific part of your account (selected keywords, ad […]

Automated Rules, is a new AdWords feature available to US advertisers that lets you get the benefit of 24-hour account management while leaving you free to focus on other important things.

"With automated rules, you're able to create rules to automate bid, budget, and status changes on a specific part of your account (selected keywords, ad groups, campaigns, and ads) that're triggered at a particular time." For e.g., automated rules could be created to perform the following tasks:

  • Enable ads promoting a special offer late on a Sunday night when the offer goes live
  • Automatically raise your bid to the first page CPC for all keywords in a campaign that contain the word "sale"
  • Generate more traffic on your peak shopping days by automatically increasing your daily budget on Mondays and decreasing it on Wednesdays

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