Google launched Google Global Market Finder, a free online tool that helps you find new markets overseas, and Google Ads for Global Advertisers, a new website that brings together Global Market Finder, AdWords, Google Translate, and other tools that can help you find, engage with, and support your customers worldwide - whether those customers are consumers or businesses searching for suppliers online.
- Global Market Finder help businesses identify markets with high demand for their products or services. GMF automatically translates your keyword--for e.g., [business suit]--into 56 languages and then uses Google search trends data to see where in the world people search for your product or service. It helps businesses evaluate new markets by showing the volume of local searches, estimated price for keywords and competition for each keyword in each market. With this tool, businesses can answer questions like "how competitive is this market?", "how does demand in one country compare to demand elsewhere in the world?" and "how much would it cost to start advertising in this new market?"
To use the tool, enter keywords that describe your product or service and select a market or region you'd like to explore. You can choose from regions such as the European Union, the "G20" economies, or the Americas.
- Google Ads for Global Advertisers help you learn more about Google tools that can help expand your business overseas. GAGA contains step-by-step guides and tools that take you from local to global: from finding the right markets to expand your business, to localizing your website and campaigns into another language, to running ads in a foreign market, and finally, to monitoring your global ad spend.
This website pulls together resources for you to: Find the right market for your products and services, by using tools such as Global Market Finder. Translate your websites and ad text using Google Translate Web Element and Google Translator Toolkit. Reach new customers with relevant online ads. Understand options for international payment, shipping, and customer service