All You Want For Christmas By Google

Google has published a paper focuses on the opportunities in December 2010 and beyond, for the online travel market, in particular:Why December is becoming increasingly important for online travel?Why advertisers aren't keeping up with searchers in December?The effect of the extended January peak.How early demand picks up for seasonal events.The continued recovery in demand for […]

Google has published a paper focuses on the opportunities in December 2010 and beyond, for the online travel market, in particular:

  • Why December is becoming increasingly important for online travel?
  • Why advertisers aren't keeping up with searchers in December?
  • The effect of the extended January peak.
  • How early demand picks up for seasonal events.
  • The continued recovery in demand for Euro-zone and US destinations.

Read the full paper embedded below:

[Source]