Sony announced the holidays deals by reducing the price of their Google TV powered Sony Internet TVs -- for a limited time only.
From November 25th to November 29th, they are reducing the price of the 46" TVs by $200, while the Blu-ray player and 40" TV are reduced by $100. That means you can get an awesome 46" TV powered by Google TV for $1199, a 40" model for $899, or a Blu-ray player with Google TV for only $299 (all prices exclusive of tax, etc.).
These deals are available at sonystyle.com, Sony Style stores, Best Buy, and other select dealers.