Blekko and DuckDuckGo Partner to Beat Web Spam on Search Results

Blekko and DuckDuckGo announced that they've formed an alliance against search spam."Both our companies share the same mission of eliminating spam from search so that users get information from the best and most relevant sources on the Web," said Rich Skrenta, CEO of Blekko. This partnership will see unique features of each engine shared across […]

Blekko and DuckDuckGo announced that they've formed an alliance against search spam.

"Both our companies share the same mission of eliminating spam from search so that users get information from the best and most relevant sources on the Web," said Rich Skrenta, CEO of Blekko. This partnership will see unique features of each engine shared across both engines.

  • Blekko will now power DuckDuckGo's search results for following categories of searches: health, colleges, autos, personal finance, lyrics, recipes and hotels, using Blekko's auto-slashing functionality.
  • Users will also be able to utilize Blekko's /date functionality

Users doing searches on Blekko will sometimes see "Zero-Click Info" from DuckDuckGo with background about individual websites, as shown here:

Blekko Zero-Click Info from DuckDuckGo

The Zero-Click Info box can be seen by clicking the "info" link below a search result.

Meanwhile, users searching on DuckDuckGo for terms that fit any of Blekko's seven auto-slashed categories (health, colleges, autos, personal finance, lyrics, recipes and hotels) will see search results from Blekko, like this:

Blekko search results

DuckDuckGo is expected to add more auto-slashed results from Blekko in the future.

[Source]