comScore: Google Tops, Followed by Yahoo! in the October 2010 U.S. Search Engine Rankings

comScore, qSearch analysis of the U.S. search marketplace reports that Google Sites led the explicit core search market in Oct. with 66.3% of searches conducted, an increase of 0.2 share points from Sep'10, followed by Yahoo! Sites with 16.5% and Microsoft sites with 11.5%. Ask Network captured 3.6% of explicit core searches, followed by AOL […]

comScore, qSearch analysis of the U.S. search marketplace reports that Google Sites led the explicit core search market in Oct. with 66.3% of searches conducted, an increase of 0.2 share points from Sep'10, followed by Yahoo! Sites with 16.5% and Microsoft sites with 11.5%. Ask Network captured 3.6% of explicit core searches, followed by AOL LLC Network with 2.1%.

comScore October 2010 Explicit Core Search

Google Sites accounted for 64.3% of total core search queries conducted, followed by Yahoo! Sites with 18.5% and Microsoft Sites with 12.1%. Ask Network captured 3.2% of total search queries, followed by AOL LLC Network with 1.9%. Google's share increased by 1.4%age points, primarily due to the impact of Instant Search.

comScore October 2010 core search queries

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