Google tests a way to monetize Goggles, the mobile application for visual search. "We're working with five brands -- Buick, Disney, Diageo, T-Mobile and Delta Airlines -- to extend some of their offline marketing to mobile web. They've "Goggles-enabled" some of their print ads, movie posters and other media. When users take pictures of these with Goggles, they'll be recognized by the app, and users will've option of clicking-through directly to a mobile destination from the brand."
When you scan this "Goggles-enabled" Buick ad with Goggles, you can connect directly with Buick's mobile experience.
To interact with these experimental campaigns, download Goggles from Android Market or get Google Mobile App for iPhone from iTunes store, and look for advertising and products from companies in the video above and others that're coming soon.