Google Mobile team recently done a survey of YouTube Mobile users and received >16,000 responses. Here're the results:
- 75% say mobile is their primary way of accessing YouTube
- 70% visit YouTube Mobile at least once a day
- 58% spend over 20 minutes per visit
- 38% feel that YouTube Mobile is replacing their desktop YouTube
According to Nielsen, YouTube Mobile is #1 video viewing mobile website in the US, with > 7.1MM monthly unique users. "Advertisers can now own 100% share-of-voice on YouTube Mobile by purchasing a daily roadblock and owning all available ad impressions for 24 hrs. Ads run on Search, Browse and Home pages of mobile website.
Advertisers from a range of verticals have successfully run roadblocks on YouTube Mobile including autos, CPG, entertainment, retail and others. Many advertisers choose to time their YouTube Mobile Roadblocks to coincide with product launches, sales events, or other days they're making a big media push. Purchasing mobile roadblock is an excellent complement to campaigns you may be running on YouTube's desktop as you can reach users as they interact with YouTube from their device of choice," explains Google.