Google Search Adds Stores and Types To Brand Refinements - Webmast Tools Now Showing "Total Links", Fixes Fetch As Googlebot 404ing Plus More SEOs

Google began recommending brands for select shopping queries. Now, Google seems to have added "stores" and "types" to the brand recommendations:Google updated the Webmaster Tools link reports to provide a key metric for some SEOs, "total links." Jonathan Simon of Google said:"I'm happy announce that we've added back the "Total links" count in the "Links […]

Google began recommending brands for select shopping queries. Now, Google seems to have added "stores" and "types" to the brand recommendations:

Google Search Results 'Stores and Types' Brand: Deepak Gupta (DG) diTii.com

Google updated the Webmaster Tools link reports to provide a key metric for some SEOs, "total links." Jonathan Simon of Google said:

"I'm happy announce that we've added back the "Total links" count in the "Links to your site" section of Webmaster Tools. Now when you go to "Links to your site" section you should see "Total links :" displayed at the top of the page."

Webmaster Tool's fetch as Googlebot is 404ing for some webmasters, specifically, people are running it and are being returned a 404 error that reads:

Webmaster Tools - 404
Oops!
The page you are trying to reach does not exist (404).

Google's JohnMu claimed in over the weekend to say he'll send it up the chain to be fixed.

Google sometimes is using your heading tags for snippets as opposed to your title tags. And, SEOs are noticing major ranking changes since Thursday of last week. That being said, there're two WebmasterWorld threads and a bunch of threads with complaints at Google Webmaster Help with complaints on:

Ranking changes
Content missing
URLs not showing properly
Snippets and titles not showing correctly
And more...

[Source, Via]