Apple is hosting an event for iOS developers in California next week, the event begins next Tuesday, and runs for three days, we've heard, Business Insiders reports.
We're short on details, and we've not seen any public information about it, but it sounds like this'll be a more intimate version of the iPhone Tech Talks that Apple hosted around the world last year.
This year, app publishers may get some extra face time with Apple engineers, and perhaps some hands-on development help.
The big idea, it seems, is an effort to improve the quality of iOS apps available in Apple's App Store. This comes as Google's rival Android platform continues to look better to developers, and receives more of their attention and investment.
The timing makes sense, as Apple is gearing up to release a major update to iOS next month, version 4.2, which'll be the first big update to the iPad software since launch, and will bring both iPhone and iPad under the same software version for the first time.