Google Sites Represent 6.4% of All Global Internet Traffic, Arbor Networks Security Report

Google continues to shatter records. This month, Google broke an Internet traffic record, and the search giant now represents about 6.4% of all global Internet traffic, according to Arbor Networks Security. If Google were an ISP, as of this month it would rank as the second largest carrier on the planet.Google is growing considerably faster […]

Google continues to shatter records. This month, Google broke an Internet traffic record, and the search giant now represents about 6.4% of all global Internet traffic, according to Arbor Networks Security. If Google were an ISP, as of this month it would rank as the second largest carrier on the planet.

Google is growing considerably faster than overall Internet volumes which are already increasing 40-45% each year.

Google now has direct peering (i.e. not transit) with more than 70% of all providers around the world (an increase of 5-10% from last year). In fact, the only remaining major group of ISPs without direct Google peering are several of the tier1s and national PTTs -- many of whom will not settlement-free peer with Google due to regulatory prohibitions or commercial strategy.

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