The major broadcast networks are blocking access from Google TV. According to WSJ, "Full-length episodes of shows like NBC's "The Office," CBS's "CSI: Crime Scene Investigation," and ABC's "Modern Family" can't be viewed on Google's Web-TV service, exposing the rift that remains between the search technology giant and some media companies it wants to supply content for its new products."
Spokespeople for the three networks confirmed of blocking episodes from playing on Google TV, although both ABC and NBC allow promotional clips to work using service.
Some shows -- from siblings of the networks that're blocking their content -- were working earlier. Shows from CW network, which's jointly owned by CBS and Time Warner, appear to play on Google TV, as do some from Lifetime, a cable channel jointly owned by Walt Disney Co., Hearst Inc., and NBC Universal.
In additon, Video site Hulu, whose owners include Disney, NBC Universal and News Corp., also blocks its video from being played through TV.
"Google TV enables access to all Web content you already get today on your phone and PC, but it's ultimately the content owners' choice to restrict their fans from accessing their content on the platform," a Google spokeswoman said. Google has also told broadcasters and content owners they can submit requests to Google to delete unauthorized results from TV search feature, just like they do for results in Google's traditional Web search engine.