Microsof Tag: Adoption Continues to Grow [Infographic]

Microsoft Tag has been around for a little more than 18 months, marketers across all industries are using it to creatively enhance their campaigns and link their real world products to digital world. Concurrently, smartphone usage is increasing in the US, providing a greater audience who'll engage with Tag.As these graphs illustrate, we see continued […]

Microsoft Tag has been around for a little more than 18 months, marketers across all industries are using it to creatively enhance their campaigns and link their real world products to digital world. Concurrently, smartphone usage is increasing in the US, providing a greater audience who'll engage with Tag.

As these graphs illustrate, we see continued growth of smartphones and Tag campaigns in the market being scanned- providing deep engagement with marketing messaging and brands overall.