Yahoo! 60% Search Traffic Will Shift to adCenter This Week End; Transition Your Yahoo! Account to Avoid Losing Traffic

Ad serving is shifting to adCenter; transition your Yahoo! account immediately to avoid losing traffic. Yahoo! today said "We've now moved more than 30% of Yahoo! Search traffic to adCenter and we anticipate increasing this to 50-60% by the end of this week. Please be sure you've an active adCenter account in place now, so […]

Ad serving is shifting to adCenter; transition your Yahoo! account immediately to avoid losing traffic. Yahoo! today said "We've now moved more than 30% of Yahoo! Search traffic to adCenter and we anticipate increasing this to 50-60% by the end of this week. Please be sure you've an active adCenter account in place now, so you don't miss out on this valuable traffic."

Here're some steps that you've to take:

  • By Oct'25th, make your adCenter account funded with full budget amount you'll need to cover your potential traffic from both Yahoo! Search and Bing.
  • If you're uncertain about how much to budget, review your overall search engine marketing spend across all search engines and consider allocating one-third of total to adCenter.
  • Monitor your bids on adCenter frequently, because continuing transition of Yahoo! advertisers could cause some initial pricing variability. While keeping your ROI in mind, be prepared to adjust your bids or set incremental bids if increased competition impacts your ads' positions.
  • Take advantage of adCenter's enhanced search network distribution and website exclusion features, to help you manage your ROI on partner network traffic.

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