comScore released a study on social media usage in Brazil during the month of Aug'10. According to study Orkut continued to lead Brazil's social networking market, more than 36 million unique visitors (15+ years of age, home and work environments only), followed by Windows Live Profile with 12.5 million visitors. Facebook grew to nearly 9 million visitors, up from just 1.5 million visitors a year ago. Twitter.com also witnessed strong growth, nearly doubling its audience to 8.6 million visitors, with Brazil leading the world in terms of Twitter's Internet user penetration at 23%.
Orkut displayed by far the strongest audience engagement with visitors averaging 4.6 hours on the site during the month, viewing 657 pages of content on average and visiting the site on 35 different occasions.