Interactive Newspaper iPhone iAd By AXZ [video]

The video below showing the potential power of iAds to create new and engaging dialogues with audiences. This time it is a combined print/iAd incarnation from giant insurance group, AXA -- the ad directs the iPhone reader to place their iPhone over an empty space on the page. Doing so prompts the iAd process to […]

The video below showing the potential power of iAds to create new and engaging dialogues with audiences. This time it is a combined print/iAd incarnation from giant insurance group, AXA -- the ad directs the iPhone reader to place their iPhone over an empty space on the page. Doing so prompts the iAd process to kick in, and you get to watch a little video clip which explains the static picture inside the magazine.

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