Kerala Tourism Board, India Innovates with Mobile Video Ads on iPhone and iPad

Google Mobile showcase an innovative campaign from the India, Kerala Tourism Board and their agency MobME that drives viewership of the Board's short film across iPhone and iPad Apple devices. The campaign cleverly combines the region's popular tag line ("God's Own Country") with AdMob's Interactive Video Interstitial ad format to introduce Kerala as a must […]

Google Mobile showcase an innovative campaign from the India, Kerala Tourism Board and their agency MobME that drives viewership of the Board's short film across iPhone and iPad Apple devices. The campaign cleverly combines the region's popular tag line ("God's Own Country") with AdMob's Interactive Video Interstitial ad format to introduce Kerala as a must visit destination to travelers around the world. Additionally, the board intelligently incorporates social connectivity through action buttons that link to Kerala Tourism's YouTube, Facebook and Twitter pages.

The Kerala Tourism campaign is expected to generate over 2.5 Million video views in a period of one week.

[Source]