Microsoft Australia's PC Operator Listens Complaints On Twitter To Feeback Company

NICK Hodge is a hired geek. And despite working for Microsoft for three years, he's never worn a tie and rarely turns up to company's Australian offices in North Ryde. Instead, he sits at home in Sydney's Inner West "listening" to people twittering about tech giant - whether it be problems or making development suggestions […]

NICK Hodge is a hired geek. And despite working for Microsoft for three years, he's never worn a tie and rarely turns up to company's Australian offices in North Ryde. Instead, he sits at home in Sydney's Inner West "listening" to people twittering about tech giant - whether it be problems or making development suggestions on new software such as Internet Explorer 9.

"We listen to what people in Australia are saying," Mr Hodge said. "If there's something constructive being said we can feed that back directly to Microsoft. So if people want to make a difference then they should tweet about it because good companies really are listening."

Geeks such as Mr Hodge also do what's known as "dog fooding" - using products in development to see if they meet certain standards.

[Source]