Apple's iAds System "Will Fall Apart" Warns Yahoo! CEO, Carol Bartz And "No Interest in Alibaba Stake Sale"

Apple's iAd system has won the scorn of Yahoo! CEO, Carol Bartz, who told Reuters that the ad network will "fall apart for them". That's going to fall apart for them," Bartz said about Apple's iAd service. "Advertisers are not going to have that type of control over them. Apple wants total control over those […]

Apple's iAd system has won the scorn of Yahoo! CEO, Carol Bartz, who told Reuters that the ad network will "fall apart for them". That's going to fall apart for them," Bartz said about Apple's iAd service. "Advertisers are not going to have that type of control over them. Apple wants total control over those ads," she said, though she conceded that Apple's effort is "ok for experimentation."

Bartz believes most advertisers will eventually reject Apple's ad system because the company demands too much control over what advertisers do.

Bartz said Alibaba "constantly" approaches Yahoo about repurchasing its stake, Bartz told Reuters, but Yahoo has no plans to sell it.

[Source]