Are you eager to optimise your Conversion Rate, but feel a little bit overwhelmed by all of the tools available to help you? Google introduced "Improving Online Conversions for Dummies," an easy to follow mini book, in conjunction with John Wiley Publications, to help you get a better grasp of the conversion improvement tools offered by Google.
"Improving Online explains how you can make sure your ads show on searches that're most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook," informs Google.