Here're some exciting ads that airs on iPhone and iPod touch devices. AdMob has run interstitials for dozens of brands, including a May campaign for Seattle's Best Coffee (shown below):
The interstitial in the above video is fully interactive and acts as an animated, immersive full-page mobile experience, and at anytime user can continue with the app load by clicking "close button" on the ad.
"We've developed tools to make it simple to create an animated, multi-panel effect and simulate many of the animated ad formats you've seen online. In this implementation the last of the animated screens can contain multiple clickable regions linking to additional content. Take a look at Wolfman campaign:
Both of these examples are full screen size on iPhone (320x480), but we also can run either implementation in 300x250 size located at center of the screen. The latter mode will create a similar experience to rich animated and interactive creatives currently popular online. Here's how simple it was to create this Wolfman interstitial using our internal tools:
In the above screenshot, we've uploaded one of the images from Wolfman interstitial and selected the transition animation type (Dissolve) and timing (2 seconds)," explains Google. Below is a screenshot of subsequent panel: