Are you eager to optimize your conversion rate, but feel a little bit overwhelmed by all of the tools available to help you? Google in conjunction with John Wiley Publications released "Improving Online Conversions for Dummies" — a simple, easy to follow mini book to help you get a better grasp of the conversion improvement tools offered by Google.
"Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that're most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover secrets to getting more bang for your buck with this ebook!," informs Google.