A Consumer Watchdog group aired a cartoon video named "do not track me." This avatar-style animation video was created to draw attention to Google CEO Eric Schmidt's lack of regard for our online privacy. The video depicts Schmidt as seducing children to come get their "free ice cream." Then the cartoon version of Schmidt talks about how nothing is really free and how Google gives away things in exchange of stealing your privacy. The wow factor of all of this, is that 36 times per day the video will be played on a jumbotron in Times Square, New York City."