Amazon is working on a new subscription service that would deliver TV shows and movies over the Internet, ramping up the battle among Web companies to control entertainment in the living room. The company in recent weeks pitched a Web-based subscription service to several major media companies, including General Electric Co.'s NBC Universal, Time Warner Inc., News Corp. and Viacom Inc., among others, according to people with knowledge of the proposal.
Amazon appears to be targeting a similar model to Netflix, focusing on older, "catalogue" content. Amazon's new subscription service would be viewable on a Web browser, or through devices such as Internet-connected TVs, Blu-ray players and Microsoft's Xbox 360 videogame console. Amazon currently sells individual episodes of TV shows on those devices, often for $1.99 apiece. It also sells and rents digital movie downloads.
Amazon has said it would like to launch its new service in time for the holiday season.