With the recent launch of "Promoted Tweets", advertisers grow their brand in a viral fashion due to the fact that Twitter is often described as a real-time social network. According to Twitter, "You'll start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages." Now that advertisers have ability to grow their brand in real-time thanks to Promoted Tweets, they also have ability to track their Promoted Tweets in real-time using Yahoo! Web Analytics:
"Unlike other web analytics solutions, YWA gives advertisers flexibility to log into their account and see visitors right after they've reached their web site," writes Matt Lillig. "No more waiting for hours to see how their campaign is performing. With real-time measurement, advertisers can follow the viral effect of the ad campaign and optimize their Twitter advertising efforts accordingly."