Google TV Pusing Hard To Sell Among Content Providers

Google TV services allow people to watch and search cable, satellite and Web programming—as well as access regular Web pages—through TVs and set-top boxes that incorporate new Google software - facing tough to sell among would-be partners.Recently, Google met with officials of ABC, CBS, Fox and NBC to encourage them to work with the service, […]

Google TV services allow people to watch and search cable, satellite and Web programming—as well as access regular Web pages—through TVs and set-top boxes that incorporate new Google software - facing tough to sell among would-be partners.

Recently, Google met with officials of ABC, CBS, Fox and NBC to encourage them to work with the service, according to people familiar with matter. Content owners, though, are skeptical that Google can provide a business model that would compensate for potentially cannibalizing TV owners' existing broadcast businesses.

But, Google's pushing hard to convince content owners to share data about their video websites to make it easier for Google to search and display their shows in blended TV-Web listings, these people said.

[Source]