Steve Ballmer: Microsoft Bing Yahoo integration will be done by Christmas 2010

At Microsoft FAM 2010, Steve Ballmer emphasized that Microsoft is moving ahead with plans to wrap up its search and online advertising symbiosis with Yahoo by the end of the year: "We've Yahoo integration coming in front of us, hopefully. We're all working hard to get that done in the United States by Christmas of […]

At Microsoft FAM 2010, Steve Ballmer emphasized that Microsoft is moving ahead with plans to wrap up its search and online advertising symbiosis with Yahoo by the end of the year: "We've Yahoo integration coming in front of us, hopefully. We're all working hard to get that done in the United States by Christmas of this year(emphasis added). But the volumes and what we're learning to do and the scale and the benefits that that can bring to us, both in terms of improving our algorithmic results as well as advertising results, I think, [are] pretty interesting," Ballmer said.

Bing and Yahoo integration process is already in full swing as of July 2010. Microsoft and Yahoo are currently testing the symbiosis, with some users and advertisers starting to see the two search engines melting into each other. As much as 25% of the search results on Yahoo were being delivered through Bing at the end of the past month, the two companies confirmed.