At 2010 SpeechTEK Conference in New York, Zig Serafin, described Microsoft's vision for speech and natural user interfaces. Serafin demonstrated three speech innovations:
- Kia UVO. Microsoft's creating more natural and safer automotive experiences using Windows Embedded Automotive and Tellme Speech techs. Starting later this year, Kia will begin offering Kia UVO multimedia and infotainment system in its all-new Sportage, Sorento and Optima. UVO system is first in-vehicle solution to integrate full Microsoft speech engine tech, allowing users to easily access media content and connect with people through simple, quick voice commands without having to navigate through hierarchical menus.
- Windows Phone 7. Microsoft is raising bar for mobile device interactions with development of WinP7. Speech has been seamlessly integrated into phone experience, for functions such as search, navigation and dialing.
- Kinect for Xbox 360 is unlocking new communication and entertainment experiences. Kinect system allows users to navigate Xbox 360 experience and participate in new gaming challenges by using NUIs such as gestures and speech.