Virgin Media launched the beta of its first online and mobile TV player called "Virgin Media Player". Virgin Media has confirmed hundreds of hours of content for beta trial including ITV, LIVING, Disney, Cartoon Network, National Geographic, Discovery and, following a new agreement with MTV Networks UK & Ireland, a raft of MTV, Comedy Central and Nickelodeon shows.
Throughout beta, Virgin Media's XL TV customers with broadband connection with company will be able to take a first look at the beta Virgin Media Player by registering here. Virgin Media Player on mobile will launch with 4oD content joined by MTV Snax, a made for mobile channel.
Virgin Media recently launched its online music video on demand service and Virgin Media Online Movies.