With latest Live Messenger, you can now bring Bing into your conversations in a few exciting new ways. "First way, you'll be able to do through contextual linking. When a term is recognized, a green dashed line appears under that term. When you click that word, you're given links from Bing to websites, photos, and videos which you can add to your conversation.
Some categories of content that Messenger and Bing recognize include: Brands, Bands and Singers, Places, Famous Movies, and Famous people.
Other way is to use information from Bing as a search and share experience. You're able to add content indexed and searched by Bing directly into your conversation. Let's say you want to share a video you're having a conversation with over IM, see following steps to embed video: From IM toolbar select: Share video from Bing, Enter search term in Bing search box, Click magnifying glass, Pick video you want to share.