Click Fraud Rate Up at 18.6 Percent, Click Forensics reports

Click Forensics released the data for Cost Per Click (CPC) advertising campaigns for both large and small advertisers across leading search engines as well as comparison shopping engines and social networks. The report indicates:overall industry average click fraud rate was 18.6%. That's up from 17.4% last quarter to 18.6% in Q2'0. In Q2'10, the countries […]

Click Forensics released the data for Cost Per Click (CPC) advertising campaigns for both large and small advertisers across leading search engines as well as comparison shopping engines and social networks. The report indicates:

  • overall industry average click fraud rate was 18.6%. That's up from 17.4% last quarter to 18.6% in Q2'0.
  • In Q2'10, the countries outside North America with significant CPC traffic producing greatest volume of click fraud were Singapore, Pakistan, Japan, Ukraine and China respectively.

[Source]