Heyzap enables game developers to distribute their social games outside of social networking sites and onto the wider web. And also, facilitates websites and blogs in embedding social and casual games to their websites via various widgets, APIs, and RSS feeds, websites gain access to games that increase traffic, user retention, and engagement, while also providing them with an additional revenue stream from in-game microtransactions.
The company launches "Heyzap Arcade," that instantly add a "Games Portal in a Box" to a site, where visitors can select from Heyzap's 30,000-plus games. Heyzap Arcade is packaged as a simple embedded HTML IFrame which can be added onto any site. The portal itself is entirely customizable and will allow publishers to create their own games section with minimal effort.
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