DCE announced a new consumer-facing brand for DRM system called "UltraViolet". DECE has more than 60 members, and includes most of the biggest names in content distribution and consumer electronics: Best Buy, Fox, Microsoft, NBC Universal, Sony, Warner Brothers, Panasonic, Paramount Pictures, Dolby Labs, and Comcast, to name just a few.
Users will have to create UltraViolet accounts, where they access and manage all of their content. Licensing deals, and tech specs haven't yet been released. They're expected this year, DECE said.
"The group's attempting to devise a system for video encryption that would let users share their content between devices without sacrificing DRM. The solution the group came up with involved a cloud-based "Digital Rights Locker" that authenticates a user's privileges to watch a certain video. This would mean that various file formats and devices would be compatible with the DRM, since the system's functionality isn't contingent upon protecting the files themselves."
More Info: UltraViolet