Google Analytics "Automatic Alerts" in Intelligence Reports

Google have added "Automatic Alerts" in Google Analytics Intelligence reports that's triggered when "expected performance of a metric, historically, differs from what's happening now". "Intelligence monitors the past & current activity of all your metrics and lets you know when something out of the ordinary happens. One reason why these automatic alerts can provide so […]

Google have added "Automatic Alerts" in Google Analytics Intelligence reports that's triggered when "expected performance of a metric, historically, differs from what's happening now". "Intelligence monitors the past & current activity of all your metrics and lets you know when something out of the ordinary happens. One reason why these automatic alerts can provide so much insight is that they often bring your attention to traffic segments you might never have thought to examine before," explains Google.

Dive in and learn more in this 3 1/2 minute video on automatic alerts:

[Source]