E-books "longer to read than print"; Apple iPad faster than Amazon Kindle, study says

A study says that eBook reader take longer to finish an e-book than its print counterpart, despite manufacturers efforts of mimicing the experience of paper and ink. According to Jacob Nielsen of Nielsen Norman Group who "tested three different e-book methods -- PC, Kindle 2, and iPad -- and then compared them to reading a […]

A study says that eBook reader take longer to finish an e-book than its print counterpart, despite manufacturers efforts of mimicing the experience of paper and ink.

According to Jacob Nielsen of Nielsen Norman Group who "tested three different e-book methods -- PC, Kindle 2, and iPad -- and then compared them to reading a regular book. A short story by Ernest Hemigway was read by 24 different test subjects. Nielsen found that those reading e-book version were as much as 10% slower than printed version. Those who read on PC took even more time, and universally rated by participants as the worst way to read.

Between iPad and Kindle: iPad was faster at 6.2%, while Kindle slower at 10.7%. However, Nielsen dismissed the difference as "statistically insignificant" due to high variability in data. An average of 17 minutes and 20 seconds was spent reading Hemingway's missive. "Asking users to read 17 minutes or more is enough to get them immersed in the story," Nielsen said.