Guggenheim and Google collabortes for the world's most creative online video

Google collaborates with the Guggenheim Museum to discover the most creative video in the world, and showcase exceptional talent working in the ever-expanding realm of digital media: YouTube Play: A Biennial of Creative Video. This global online initiative is presented in collaboration with HP. We're looking for animation, motion graphics, narrative, non-narrative, or documentary work, […]

Google collaborates with the Guggenheim Museum to discover the most creative video in the world, and showcase exceptional talent working in the ever-expanding realm of digital media: YouTube Play: A Biennial of Creative Video. This global online initiative is presented in collaboration with HP. We're looking for animation, motion graphics, narrative, non-narrative, or documentary work, music videos and entirely new art forms—creations that really challenge the world's perceptions of what's possible with video.

Participants must submit their videos to YouTube Play to enter by July 31, 2010, after which Guggenheim will assemble a shortlist to be evaluated by international jury of experts from the worlds of art, design, film and video. Up to 20 videos will be presented at Guggenheim Museum in New York on Oct 21, with simultaneous presentations at Guggenheim museums in Bilbao, Venice and Berlin. The presentations will also be viewable to on YouTube Play brand channel.

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