Google Alerts, which was launched in 2003, automatically searches the web to find new information about topics you're interested in and deliver it directly to your inbox. Google extended Alerts availability to 40 languages: Arabic, Bulgarian, Catalan, Croatian, Czech, Danish, Filipino, Finnish, Greek, Hindi, Hungarian, Indonesian, Latvian, Lithuanian, Norwegian, Polish, Romanian, Russian, Serbian, Slovak, Slovenian, Swedish, Thai, Turkish, Ukrainian and Vietnamese. So, for e.g., if you want to keep up to date with your favorite World Cup footballer, create an alert for his name and new results will be delivered to your inbox. This feature is helpful to English speakers too—try translating your query into other languages to find out what's being talked about around the world.
To get started, visit alerts page in your country's domain (for e.g., here's Arabic in Egypt.