Microsoft introduced "new set of Windows Phone Marketplace policies that'll govern app submission and certification process as Windows Phone 7 comes to market. We're taking the next step with Marketplace to attract a much wider range of developers, from large software companies down to students and hobbyists," reports Microsoft.
new Windows Phone Marketplace policies offer:
- Annual registration fee of $99
- No limit to number of paid apps submitted 5 free apps per registration, $19.99 each after that
- Free registration to DreamSpark students (same unlimited paid and 5 free apps applies)
- new optional push notification service
- new optional Trial API fully controlled by developer - trials mean more customers try your app, and less likelihood that they return it.
- ability to publish to all available Marketplace markets through new "worldwide distribution" option, allowing developers to pay once and distribute broadly
- Wider range of business models; free, paid, freemium and ad-funded
- Equally important to many developers is what isn't changing:
- revenue share of 70/30
- Developers manage business with Marketplace via self service portal http://developer.windowsphone.com
- Payout takes place monthly for developers for USD$200 and above worldwide
- Developers can make ad funded apps
- All apps go through process of technical and content certification
- Marketplace offers support for credit card commerce, and where available mobile operator billing.
- Microsoft continues its practice of publishing policies, guidelines, and submission process details to developers so they understand exactly how marketplace works.