It's no secret that any successful 21st century political campaign must have a robust online strategy to succeed. Google launched "YouTube's You Choose 2010 Campaign Toolkit" and "Google Campaign Toolkit". Both help candidates make their organizations more effective and deliver their messages more directly. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, free analytics tool YouTube Insight, and information about running paid advertising campaigns—using formats like in-stream ads and Promoted Videos—to reach viewers with political ads, just like on TV. And Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools," explains Google.