Project Emporia: Microsoft FUSE social-networking lab's "Twitter viewing" tool

Future Social Experiences Labs (FUSE) has launched a new project, codenamed "Project Emporia," aimed at social-networking newbies to help them simplify their Twitter browsing/viewing experience. The project, announced on May 27 at the Thinking Digital Conference in Gateshead, UK, is in alpha at this point. But it's open to anyone interested in trying it. Initially, […]

Future Social Experiences Labs (FUSE) has launched a new project, codenamed "Project Emporia," aimed at social-networking newbies to help them simplify their Twitter browsing/viewing experience. The project, announced on May 27 at the Thinking Digital Conference in Gateshead, UK, is in alpha at this point. But it's open to anyone interested in trying it. Initially, only FUSE employees are able to access like/dislike feature of the service, but that number will grow over time, according to the Softies. Microsoft describes the project, which has been in development since March 2010, as a way to "enable a personalized search experience over publically available social network data." Project Emporia uses a recommender system trained on like/dislike feedback and provides users with a "lens" on their areas of interest. The service doesn't require users to have a Twitter account. It also will allow the aggregation of Tweets pointing to a particular Web page.

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