Why mobile is the next 'big bet?'

54% of users who researched online but bought offline used their mobile device to conduct their search. Such impressive engagement is evidence that mobile devices are changing the very way in which we shop. Alex Barza, Mobile Ad Sales Lead, and Surojit Chatterjee, present their perspective on why mobile is the next 'big bet.'?:[Source]

54% of users who researched online but bought offline used their mobile device to conduct their search. Such impressive engagement is evidence that mobile devices are changing the very way in which we shop. Alex Barza, Mobile Ad Sales Lead, and Surojit Chatterjee, present their perspective on why mobile is the next 'big bet.'?:

[Source]