Politicians have now become part of popular culture, and de-facto celebrities, attracting considerable media attention. BermanBraun and Msnbc Digital Network enters into a partnership to create an original destination site which'll go beyond policy & polls to explore celebrity side of politics. The site will be an extension of popular entertainment and celebrity destination "Wonderwall" It'll take you inside the beltway to explore lives of politicians as celebrities, giving politics Wonderwall treatment. Wonderwall, which's also a partnership between MSN and BermanBraun launched in Feb 2009, has become one of the top celebrity online news destinations. BermanBraun will spearhead design, programming, and operations of new digital brand. Msnbc Digital Network will distribute site, provide unique content and lead advertising efforts in partnership with Microsoft and BermanBraun. The site will also be promoted on MSN via headlines on our homepage and through-out our MSN network.