7-Eleven Inc. is partnering with Zynga to "offer FarmVille-, Mafia Wars- and YoVille-branded items" on many of the convenience retailer's products, including signature Slurpee and Big Gulp drinks in nearly 7,000 stores across US and Canada. As a part promotion, 7-Eleven will unveil an advertising campaign across satellite and local radio as well as print, online and outdoor. Also, vignettes featuring characters from MTV's popular programs will air as campaign hits stores.
Consumers will be able to purchase specially marked products to receive a redemption code that can be used for a new, limited-edition virtual good in one of three Zynga hit games during a six-week campaign beginning June 1. Product codes can be redeemed online at BuyEarnPlay. In addition, consumers can also earn an