Yahoo! Mobile Display Advertisement leverage HTML5, CSS3 and JavaScript

Yahoo! runs the first of a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and JavaScript to deliver more engaging experiences for our advertisers and users. Mobile display ads generally take the form of static banners across the top and bottom of the screen. Although behavioral targeting has drastically increased the effectiveness […]

Yahoo! runs the first of a new class of interactive mobile display advertisements that leverage HTML5, CSS3 and JavaScript to deliver more engaging experiences for our advertisers and users. Mobile display ads generally take the form of static banners across the top and bottom of the screen. Although behavioral targeting has drastically increased the effectiveness of all display ads, it has been challenging to engage mobile users at the same level as desktop. With advancements in smartphone technology and the next generation of HTML5 browsers, it is now possible to display highly engaging and interactive Rich Media content on high-end mobile devices. This new class of mobile display format bridges the gap between traditional banners and landing pages with creative executions of interactive advertisements. Take a look at our first campaign developed in collaboration with Paramount and DreamWorks Animation for the upcoming summer blockbuster Shrek Forever After (opening May 21, 2010),” writes Yahoo:

Video: Yahoo! Movies

Video: Yahoo! Homepage

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