NBC and Microsoft Advertising signs digital marketing collaboration to promote NBC "More Colorful" fall 2010 lineup

NBC and Microsoft Advertising "enter a unique, groundbreaking digital marketing collaboration designed to promote the NBC “More Colorful” fall 2010 program lineup. NBC’s multi-screen digital advertising campaign will kick off May 17 — the day after NBC announces its new 2010–’11 program schedule — and run though the premiere of the fall schedule. This unprecedented […]

NBC and Microsoft Advertising "enter a unique, groundbreaking digital marketing collaboration designed to promote the NBC “More Colorful” fall 2010 program lineup. NBC’s multi-screen digital advertising campaign will kick off May 17 — the day after NBC announces its new 2010–’11 program schedule — and run though the premiere of the fall schedule. This unprecedented early launch of NBC marketing campaign is designed to engage TV enthusiasts and influencers so they can sample, share and discuss the upcoming fall shows. The campaign will feature many innovative digital advertising components, including multiple takeovers of MSN and Wonderwall, re-messaging to network enthusiasts across Microsoft properties, integrating with MSN, Windows mobile, Bing Visual Search, a mobile dimension, and in-game advertising on new Xbox LIVE games. NBC will also work with Microsoft content experts at MSN TV and MSN Entertainment for a custom-built “Preview to Fall TV” media hub that’ll go live in conjunction with the announcements of the broadcast networks’ fall schedules," announced Microsoft.

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