Since Feb 2010, folks at Yahoo! and Microsoft have been working diligently to bring their search alliance to life. “The top priority is to make transition to adCenter as smooth as possible. This’s how it’s planned: » Protect holiday period – our aim is to complete transition in US and Canada before 2010 holiday season » Ensuring quality transition – If cann’t meet before the start of holiday period, defer transition until early part of 2011 » Provide a window-of-time – intend to offer you several weeks in late summer, to initiate and complete your transition,” writes Yahoo!. “For step-by-step process of moving campaigns to adCenter, transition tools will be added into Yahoo! Search Marketing account, alongwith series of emails to help you. Also, Yahoo! Transition Center, includes articles, downloadable materials and—coming soon—videos & tutorials about transition and adCenter. Once transition completes, you’ll have one convenient account with access to up to 154 million searchers and appx. 62% more search volume than on Yahoo! Note: Yahoo! will never ask for private information, including credit card, log-in password, in an e-mail message,” says Yahoo!.
More info: Yahoo! Transition Center