Google Search is now showing a link "add to iGoogle" on corresponding search result for a small number of sites (BBC, New York Times, National Geographic, TVGuide.com, NPR, Flixster, Epicurious). When you click "add to iGoogle" link, displayed next to search result, Google adds corresponding official gadget on your iGoogle page. “Google set a cookie so that every time, you go to google.com, it redirects to iGoogle. Clicking on "classic home" at the top of the page solves this problem. It's not clear if publishers can enable it,” spotted Alex. In the screenshot, it’s BBC:
Unfortunately, I couldn’t see the link on aforementioned sites from here, even with logging into iGoogle account. So, it may be a testing feature in some selected countries.