Facebook fan page is rapidly becoming the #1 destination for conversation, community, relationship building. Now, Parature, an on-demand customer service software, is launching “a customer service product for Facebook Pages called “Parature for Facebook,” which allows companies to actually integrate a branded “Support” tab on their Facebook fan page. You'll be then able to monitor Facebook wall conversations, posts and comments in real time, gaining a whole new level of customer visibility and engagement. In fact, other departments throughout the company beyond your customer support team can use Parature for Facebook to monitor fan pages, from HR and Recruiting to Product Management and Marketing. Facebook fan page administrators can enable fans to search your knowledgebase, submit tickets and chat with customer service agents - all direct from Facebook using Parature Chat, Ticket and Knowledgebase. And your customers can even share their service experiences with their own Facebook friends,” writes Parature.
More info: Parature for Facebook