AdWords: Improve your ads to capture more customers

“To make your AdWords ads to stand out; Write must-click ads. The four lines of text in your AdWords ads are one of the best ways to make your business more appealing than the competition. Potential customers may choose to visit your website over your competitors' based largely on what you say in your ads. […]

“To make your AdWords ads to stand out; Write must-click ads. The four lines of text in your AdWords ads are one of the best ways to make your business more appealing than the competition. Potential customers may choose to visit your website over your competitors' based largely on what you say in your ads. If your ads don't distinguish your site or really sell your message, then you're probably missing out on valuable sales. Google put together tips for making your ads more appealing to your customers,” writes Google. Check it out:

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